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Magnum Live Large Project, coverage of note by The New York Times

MAGNUM, the Trojan subbrand of large condoms, has climbed steadily from a 4.6 percent share of the condom market in 2001 to an 18.8 percent share today, according to the SymphonyIRI Group, a research firm whose data does not include Wal-Mart. What may strike some on Madison Avenue as more remarkable than that growth, however, is that although Trojan has been widely advertised, parent company Church & Dwight has never advertised Magnum specifically.
A campaign for the Magnum line of condoms will include print ads for a contest in which the winner will be congratulated on stage by the hip-hop star Ludacris.
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